We all knew Star Wars: The Force Awakens would be a box office juggernaut, but it is continuing to dominate theatres over the Christmas period!
Not only did it smash the Christmas Day record by twice the previous amount, Disney’s first attempt at the Star Wars universe has broken the $1 billion mark in record time! In only 12 days, The Force Awakens has reached a massive box office milestone, once again taking a record off of Jurassic World which made the same amount in 13 days.
Star Wars: The Force Awakens is edging ever closer to that holy grail held by Avatar but after making a ten figure sum after only 12 days, we’re confident that if the hype sustains, then it might just do it. With a release scheduled for China on the 9th of January, the world will watch with interest in seeing how Star Wars: The Force Awakens does in the 2nd biggest international market.
To tally it all up so far, $544.57 million has been taken by Star Wars: The Force Awakens domestically and $546 million in the rest of the world. This is set of course to increase further. To put it into further perspective, Disney paid $4 billion for George Lucas’ Lucasfilm brand and the Star Wars franchise. This means that with only one movie, Disney have recouped 25% of what they paid already, not including merchandise or future films.
Thanks to the successes of Pixar, Marvel & Star Wars, this is also the first year that Disney have posted a $2 Billion domestic box office haul. With the potential of an annual Star Wars universe story, 2-3 Marvel instalments a year and 2 Pixar movies each year we forsee this being Disney’s expectation rather than a milestone going forward.
If you have already seen Star Wars: The Force Awakens, don’t forget to check out our bumper sized spoiler discussion here!