As Deadpool continues to ride the crest of a wave filled with blood, dismembered limbs and fourth wall breaking references, many look to other studios to see how they will respond to its record breaking success.
Of course, most eyes will be focused squarely on Disney & Marvel Studios who are currently the top dog in the comic book movie genre. All twelve of their MCU movies have been rated PG-13 and many question if they will perhaps accommodate an R-Rated flick in the wake of the Merc With A Mouth’s blinding success. Don’t expect Marvel to buck their trend any time soon…
According to IndieWire, Disney CEO Bob Iger dismissed the idea of an R-Rated MCU movie in an investors call:
“We don’t have any plans to make R-rated Marvel movies.”
This does not come as any surprise at all given how family friendly an image that firstly, Disney has and secondly, the family friendly image they have built around the Marvel Cinematic Universe. So much so that when people seen Deadpool flying the Marvel banner, many presumed it fit into the same mould & brought their kids! Research people, research!
There’s also the merchandising aspect. How can you attempt to sell Iron Man, Captain America & Spider-Man toys to kids in toy shops when they’re not allowed to go see the movie? It would be counter productive to their aim of making as much cash as possible. For these creators, often the box-office gross is only a percentage of the overall profit gained when you factor in things like toys, clothing, promotional foodstuffs and many other products that people will buy purely because it features a superhero on the packaging. Hell, we cannot say we aren’t victims of it ourselves! *looks shamefully at nerd shelf*
Plus, does Marvel really NEED an R-Rated movie? While Marvel has some issues (we’ll discuss this soon), not having an R-Rated movie franchise is not one of them. What they have works for them, and as they say if it ain’t broke! We won’t lie and pretend that an R-Rated Iron Man movie or Captain America movie are not appealing, it would be! Plus, characters like Daredevil, The Punisher and as of yet unused Ghostrider would make the transition into these movies more seamlessly than they do currently. But R-Rated stories are not really necessary in the MCU. As said before, if it ain’t broke…
So, there you have it. We won’t be getting an R-Rated MCU movie any time soon. Fingers crossed for X-Force at Fox, eh?